Privacy Policy

Last Updated: December 18, 2025

Property Around London ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you use our website.

1. Who We Are

Property Around London is operated by sermo media
Contact: contact@propertyaroundlondon.com
Website: propertyaroundlondon.com

For data protection queries, you can contact us at: contact@propertyaroundlondon.com

2. Information We Collect

Information You Provide Directly:

Name and email address when you subscribe to our newsletter or contact us
Any information you include in messages sent through our contact forms
Preferences you set for receiving communications from us

Information Collected Automatically:

Technical information including IP address, browser type, and device information
How you interact with our website (pages visited, time spent, links clicked)
Referral sources (how you arrived at our site)

Cookies and Similar Technologies: We use cookies and similar tracking technologies to improve your experience. See our Cookie Policy below for details.

3. How We Use Your Information

We use your personal information to:

Respond to your enquiries and provide information you've requested
Send you our newsletter (only if you've opted in)
Improve our website content and functionality
Analyze website traffic and user behavior to enhance our services
Comply with legal obligations

Legal Basis for Processing (GDPR):

Consent: When you subscribe to communications or submit enquiries
Legitimate Interests: To improve our website and understand our audience
Legal Obligation: To comply with applicable laws and regulations

4. Information Sharing and Disclosure

We may share your information with:

Service Providers:

Email marketing platforms (e.g., [Mailchimp/ConvertKit/etc.]) to send newsletters
Web hosting providers to maintain our website
Analytics services (e.g., Google Analytics) to understand website usage

Affiliate Partners: When you click on affiliate links or request information about services (mortgage brokers, conveyancing services, estate agents), we may share limited information necessary to process your request. This is done only with your explicit consent at the time of request.

Legal Requirements: We may disclose your information if required by law or to protect our rights, safety, or property.

We do not sell your personal information to third parties.

5. International Data Transfers

Some of our service providers may be located outside the UK/EEA. When we transfer your data internationally, we ensure appropriate safeguards are in place, such as:

Standard Contractual Clauses approved by the UK Information Commissioner's Office (ICO)
Transfers to countries with adequate data protection as determined by the UK government

6. Data Retention

We retain your personal information only as long as necessary:

Contact enquiries: 2 years after last contact
Newsletter subscribers: Until you unsubscribe
Analytics data: Aggregated data retained indefinitely; identifiable data for 26 months

7. Your Rights

Under UK GDPR, you have the right to:

Access: Request a copy of the personal information we hold about you
Rectification: Correct inaccurate or incomplete information
Erasure: Request deletion of your personal information ("right to be forgotten")
Restrict Processing: Limit how we use your information
Data Portability: Receive your data in a portable format
Object: Object to processing based on legitimate interests
Withdraw Consent: Unsubscribe from communications at any time

To exercise these rights, contact us at contact@propertyaroundlondon.com. We will respond within one month.

Right to Complain: If you're unhappy with how we handle your data, you can lodge a complaint with the UK Information Commissioner's Office (ICO):

Website: ico.org.uk
Helpline: 0303 123 1113
Post: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

8. Cookie Policy

What Are Cookies? Cookies are small text files stored on your device when you visit our website. They help us provide a better user experience.

Cookies We Use:

Essential Cookies: Necessary for the website to function properly. These cannot be disabled.

Analytics Cookies: Help us understand how visitors use our website (e.g., Google Analytics). These track:

Pages viewed and time spent
Traffic sources
Device and browser information

Marketing/Affiliate Cookies: Track clicks on affiliate links to mortgage brokers, estate agents, and other services we recommend. This allows us to receive referral fees when you use these services.

Managing Cookies: You can control cookies through your browser settings. Note that disabling cookies may affect website functionality.

To opt out of Google Analytics: tools.google.com/dlpage/gaoptout

9. Third-Party Links

Our website contains links to third-party websites (property portals, mortgage brokers, estate agents). We are not responsible for their privacy practices. Please review their privacy policies before providing personal information.

10. Security

We implement appropriate technical and organizational measures to protect your personal information, including:

Secure encrypted connections (SSL/HTTPS)
Regular security assessments
Access controls limiting who can view your data

However, no internet transmission is completely secure. We cannot guarantee absolute security of information transmitted online.

11. Children's Privacy

Our website is not intended for children under 16. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

12. Changes to This Policy

We may update this Privacy Policy periodically. Changes will be posted on this page with an updated "Last Updated" date. Significant changes will be communicated via email to subscribers.

13. Contact Us

For questions about this Privacy Policy or our data practices:

Email: contact@propertyaroundlondon.com
Website: propertyaroundlondon.com